Ken Hablow brings 15 years experience in
strategic marketing planning to his Web site development and graphic design
services. He has extensive experience in business-to-business, and
business-to-consumer marketing. He fully understands how to present a powerful,
consistent image to a company's specific target market. Prior to being an
independent marketing and design consultant, Ken ran his own businesses
including a manufacturing business, an Italian import business and an
independent marketing and sales organization providing turnkey services from
concept to sales.
Ken has extensive experience in the high-tech sector
both in conventional and electronic marketing. He has helped a variety of
companies with their marketing strategy and "go-to-market" planning efforts in
both the B2C and B2B environments.
Ken has worked with a variety of
small and medium sized companies to help them present a new image as well as a
marketing strategy. His client base consists of companies in various types of
businesses. Among these are: Intelligent Environments, an enterprise software
company; General Applied Technologies, a software contractor; E-ChilaLink.com,
a B2B portal in China developed in the USA; SoftWin.net, a software contractor
and Internet start-up; Raphael and Raphael, LLP, an accounting firm; Retirement
Plan Strategies, a 401k provider to small business; Lassiter Consulting, an
executive placement firm; and The Gilded Harps of Boston. He creates
presentations for public speakers and workshop coordinators.
Recently
Ken has worked on various Internet based Six Sigma projects for the consulting
company, Options for Change. These are Web based training tools that
include Web pages, Excel spreadsheets, Power Point presentations and complete
books printed from Acrobat PDF files of each page. These types of projects run
into the hundreds of pages for each client.
Ken was very active in the
Boston Computer Society (BCS). He was on the BCS marketing committee and
co-director of the Marketing and Sales Group. He is currently on the board of
directors of the Society of Professional Consultants and on the advisory board
of the Boston chapter of the IEEE Entrepreneurs' Network. He studied
engineering at Rensselaer Polytechnic Institute, MIT and Business Management at
Boston University. He has published several papers on both conventional and
Internet Strategic Marketing. |
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