Ken Hablow brings over 20 years experience in strategic marketing planning and customer relations to his Web site development and Internet marketing services business. He has extensive experience in business-to-business, and business-to-consumer marketing. He fully understands how to present a powerful, consistent image and market to a company's specific customer base.
Ken has extensive experience in both conventional and electronic marketing, including the integration of Social Media and Web 2.0 into a marketing program. He has helped a variety of companies with their marketing strategy and "go-to-market" planning efforts in both the B2C and B2B environments.
Ken has worked on various types of Internet based training websites including Six Sigma training and e-learning projects; as well as an Intranet training site for an environmental consulting firm. These are Web based training tools that include module based Web pages, Excel spreadsheets, Power Point presentations and complete e-books printed from Acrobat PDF files. These types of projects run into the hundreds of pages for each client.
Ken has extensive experience in event planning and conference management. He has coordinated numerous events and conferences. He has built entire turnkey websites for conferences and social network events including providing full online conference management, managing the complete event registration process and all the electronic marketing.
He currently maintains sites for many clients on an ongoing basis. He provides e-newsletter for many of these clients, some weekly and some monthly.
Ken was very active in the Boston Computer Society (BCS). He was on the BCS marketing committee and co-director of the Marketing and Sales Group. He has been on the board of directors of the Society of Professional Consultants and on the advisory board of the Boston chapter of the IEEE Entrepreneurs' Network. He developed and maintained the websites for both organizations for almost seven years.
Prior to being an independent marketing and design consultant, Ken ran his own businesses including a manufacturing business, an Italian import business and an independent marketing and sales organization providing turnkey services from concept to sales. He has worked with a variety of small and medium sized companies to help them present a new image as well as integrating both a print and Internet marketing strategy. His client base consists of companies in various types of businesses.
He studied engineering at Rensselaer Polytechnic Institute, MIT and Business Management at Boston University. He has published several papers on both conventional and Internet Strategic Marketing.