This project started with the existing AM logo as seen below. The
original product line was expanded with the addition of a web based version.
The logo and the marketing materials needed to be more upscale. The Amazon logo
as displayed here was designed to maintain an identity with the existing
product and yet portray an image that was consistent with a newly defined
customer base. As the company entered this new arena, the entire marketing
focus had to change. What is depicted on this page are a few of the items KH
Graphics designed in conjunction with the marketing director of the
company. |
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| The Logo
design… |
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Original
logo |
To create a unified image, KH Graphics maintained
consistent use of colors and elements throughout the range of product packaging
and sales materials.
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New logo |
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| Product
packaging… |
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The stark black and white element with the blue and red logo is
used throughout the company's materials.
In keeping with industry
packaging guidelines, the logo and product information appears on all possibly
visible surfaces. |
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The CD ROM jewel case maintains the same consistent look as the
product box. |
This chart was created for the jewel case insert with the intent of
using it in various marketing promotions. The chart visually depicts the use of
the product in an enterprise wide application. It was put on a custom
background and converted into a large poster for trade show
display. |
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Display
advertising…
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This same ad layout was used for both the AM and Amazon
products. |
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| Promotional
materials… |
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A tee shirt, with the company's original product logo, was used
as a give away at a company wide sales meeting. |
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